BARBIE & GESTUZ

Barbie & GESTUZ – a collection inspired by the 80s Barbie universe

Barbie and GESTUZ present an iconic collaboration where references from 80s pop culture and fashion come together in a feminine and expressive collection. With access to the Barbie™ archives, GESTUZ has created a capsule collection inspired by iconic Barbie dolls from the 80s. The collection combines vintage inspiration with modern silhouettes and a Scandinavian aesthetic.

The collection consists of 14 styles, designed with inspiration from five different Barbie characters. Feminine shapes, thoughtful details and a clear 80s reference come together, reflecting a strong part of the GESTUZ DNA. The focus of the collection is on strength, individuality and personal expression.

Styling the collection

How do you style the Barbie & GESTUZ collection? The styles can easily be integrated into your existing wardrobe and combined with classic GESTUZ pieces such as denim or blazers for a more understated look. If you want a more complete expression, you can go all-in on the collection and mix and match styles to create a full Barbie & GESTUZ look.

Limited drop – Barbie & GESTUZ

The Barbie & GESTUZ collection launches on April 9th 2026 at 10 AM and is available in limited quantities.

©2026 Mattel.